Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
Secrets AI runs five subscription tiers from $0 to $39.99 per month, plus a virtual currency system called Moments that governs all media generation. Understanding both components — the subscription price and the Moments cost per action — is essential before deciding what to pay. This guide breaks both down with real math.
For context on what each paid feature actually delivers, see the complete feature overview.
Secrets AI Pricing Overview
| Plan | Monthly | Quarterly | Biannual | Annual |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00/mo |
| Plus | $9.99 | — | — | $6.67/mo |
| Premium | $19.99 | — | — | $13.33/mo |
| Ultimate | $39.99 | — | — | $26.67/mo |
Annual billing saves approximately 33% across all paid tiers. Quarterly and biannual options exist as intermediate commitments for users not ready to lock in a full year.
What You Get on Each Plan
Free Plan
The free tier provides:
- 20 messages per day (500-character maximum per message)
- 200 Moments (one-time grant, not monthly)
- Basic memory (last 2–3 exchanges only)
- Full character library access — browse and initiate chats
- No image, video, or voice generation
The 200 Moments starting grant covers approximately 4–8 images or a few minutes of voice — enough for a surface-level test but not a meaningful ongoing experience. The 20 daily message limit and minimal memory make this tier functional as a demo, not as a platform to use regularly.
Lite Plan ($5.99/mo)
The Lite tier steps up to:
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory (approximately 14 days)
- 3-second video clips unlocked
- Standard image generation
This tier suits users who primarily want text conversation with occasional image generation. The 1,000 monthly Moments allows roughly 20–40 images per month, or 2–20 short video clips. Voice calls are technically available but will deplete Moments quickly at 100/minute.
Plus Plan ($9.99/mo)
The Plus tier is the recommended starting point for most users:
- Unlimited messaging (no daily cap)
- 3,000 Moments per month
- Improved memory (~30 days, topic and tone awareness)
- Full video and image generation access
- Both standard and improved generation models
The combination of unlimited messaging and 3,000 Moments allows meaningful use: approximately 60–120 images per month, or 5–60 video clips (depending on clip length), or around 30 minutes of voice calls — with room to mix across all three. Memory quality at this tier is genuinely usable for ongoing relationship simulation.
Premium Plan ($19.99/mo)
Premium is the full-featured tier:
- Unlimited messaging
- 8,000 Moments + 10% monthly bonus (effectively ~8,800)
- Unlimited memory with emotional timeline
- Time Machine feature (revisit earlier relationship states)
- Premium AI models
- 4x memory access multiplier
- +60% context length increase
At this tier, the monthly Moments budget supports approximately 160–320 images, or around 13 full-length video clips, or 80+ minutes of voice calls. The emotional timeline and Time Machine make relationship continuity genuinely deep — this is where the platform fulfills its core promise.
Ultimate Plan ($39.99/mo)
The Ultimate tier adds:
- Unlimited messaging
- 15,000 Moments + 15% bonus (effectively ~17,250)
- Everything in Premium, plus:
- Group chats (up to 3 AI characters simultaneously)
- Personas (identity-switching for roleplay)
- 6x memory access multiplier
- +100% context length increase
This tier makes sense only for heavy media creators — users generating significant volumes of video content each month, or those specifically wanting group chat and persona capabilities. For casual-to-moderate users, the jump from Premium to Ultimate is hard to justify financially.
Understanding the Moments System
Moments are Secrets AI's virtual currency. Every action beyond standard text messaging consumes Moments:
| Action | Moments Cost |
|---|---|
| Text message | 1–2 |
| Standard image | 25–50 |
| Short video (3 sec) | ~50 |
| Full-length video | ~600 |
| Voice call | 100 per minute |
| Manual memory save | 10 |
| New custom character | 1,000–1,500 |
Monthly Moments do not roll over. Unused balance at the end of a billing cycle is forfeited.
Additional Moments can be purchased at any time without changing your subscription tier:
| Bundle | Price |
|---|---|
| 1,980 Moments | $5.99 |
| Larger bundles | up to $249.99 for 118,800 |
Real math for Premium (8,000 Moments):
The 8,000 monthly allocation covers approximately:
- ~13 full-length videos (at 600 Moments each), OR
- ~160–320 images, OR
- ~80 minutes of voice calls
- A realistic mixed-use month: 100 images + 5 videos + 30 min voice = ~7,500 Moments
Annual vs Monthly — Savings Breakdown
| Plan | Monthly Rate | Annual Rate | Annual Savings |
|---|---|---|---|
| Lite | $5.99 | $4.00/mo | ~33% |
| Plus | $9.99 | $6.67/mo | ~33% |
| Premium | $19.99 | $13.33/mo | ~33% |
| Ultimate | $39.99 | $26.67/mo | ~33% |
The 33% saving is consistent across all tiers. If you use the platform more than casually for two or three months and are satisfied with the experience, switching to annual billing pays for itself quickly. The recommendation is to start monthly for the first 1–2 months to confirm the platform suits your use pattern before committing annually.
Which Plan Is Right for You?
The decision depends primarily on how you use the platform:
- Just exploring, no commitment → Free (200 Moments, 20 messages/day to evaluate)
- Text-focused, light media → Plus ($9.99) — unlimited messaging, 3,000 Moments covers casual image use
- Regular image + occasional video → Premium ($19.99) — 8,000 Moments supports mixed media creation
- Heavy video creator → Ultimate ($39.99) — 15,000+ Moments is the only tier where video doesn't feel rationed
- Tightest budget → Lite ($5.99) — entry point with real (if limited) functionality
For a direct comparison of what the free tier can and cannot do versus paid tiers, see the free vs premium comparison.
Payment Methods and Billing
Accepted payment methods:
- Visa and Mastercard (credit and debit)
- Virtual debit cards
- Cryptocurrency (Bitcoin and others; minimum $20 transaction)
American Express is not accepted. Card payments are processed through third-party payment providers — card data is not stored directly by the platform.
Billing discretion: Charges appear on bank statements as "Sun Clinical Laboratories", with no reference to AI, adult content, or the platform name. This is a deliberate privacy measure.
Cancellation: Subscriptions can be cancelled at any time. Access continues through the current billing period. No publicly documented refund policy exists — users who need refund consideration should contact support directly.
For users considering Secrets AI against cheaper or free alternatives, the alternatives comparison provides a cost-focused breakdown.
FAQ
Yes, there is a genuinely free tier. It provides 20 messages per day, a one-time grant of 200 Moments (not monthly), basic 2–3 exchange memory, and access to the full character library. The free tier is useful for evaluating the platform's chat quality and interface, but the low Moments budget and daily message cap make it inadequate for regular use. No credit card is required to create a free account.
Yes. Moments top-ups are available as standalone purchases at any subscription level, starting at $5.99 for 1,980 Moments. This allows free and lower-tier users to access image or video generation without committing to a higher monthly plan. However, for regular media use, the per-Moment cost of top-ups is higher than the effective rate embedded in higher subscription tiers.
No. Moments reset at the start of each billing cycle. Unused balance is forfeited. This policy means heavy users should size their tier appropriately rather than counting on carrying forward surplus Moments from lighter months.
Billing appears as "Sun Clinical Laboratories" — no reference to Secrets AI, AI companions, or adult content. This applies to all payment methods except cryptocurrency, which by nature does not produce a traditional bank statement entry.